{"id":365,"date":"2026-09-14T13:06:38","date_gmt":"2026-09-14T11:06:38","guid":{"rendered":"https:\/\/blue-route.ai\/blog\/?p=365"},"modified":"2026-09-17T10:14:31","modified_gmt":"2026-09-17T08:14:31","slug":"blue-route-en-la-asturias-healthtech-academy-innovar-en-salud-es-un-trabajo-de-equipo","status":"publish","type":"post","link":"https:\/\/blue-route.ai\/blog\/blue-route-en-la-asturias-healthtech-academy-innovar-en-salud-es-un-trabajo-de-equipo\/","title":{"rendered":"Conectando innovaci\u00f3n, tecnolog\u00eda y salud"},"content":{"rendered":"<h2 dir=\"ltr\">Blue Route participa en Asturias HealthTech<\/h2>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"613\" data-end=\"949\">El pasado 10 de septiembre, el equipo de Blue Route particip\u00f3 en la <strong data-start=\"689\" data-end=\"720\">Asturias HealthTech Academy<\/strong>, una jornada de formaci\u00f3n celebrada en el Edificio Impulsa de Gij\u00f3n y dirigida a startups y empresas asturianas que desarrollan soluciones tecnol\u00f3gicas aplicadas al \u00e1mbito sanitario. Formar parte ha supuesto una oportunidad para compartir nuestro proyecto y aprender de otras grandes empresas.<\/p>\n<h2 data-section-id=\"5crzze\" data-start=\"1550\" data-end=\"1608\">La innovaci\u00f3n al sistema sanitario<\/h2>\n<p data-start=\"1899\" data-end=\"2170\">Durante la jornada tuvimos la oportunidad de escuchar diversas perspectivas sobre acceso al mercado e implantaci\u00f3n de tecnolog\u00eda sanitaria. Entre las sesiones destac\u00f3:<\/p>\n<ul>\n<li data-start=\"1899\" data-end=\"2170\">El taller \u00abCiclos de venta y acceso al mercado sanitario: claves para empresas HealthTech\u00bb, impartido por Antonio Roib\u00e1s, Director M\u00e9dico de Pelennor Healthcare y RX2 Sports &amp; Health Center.<\/li>\n<li data-start=\"2399\" data-end=\"2668\">Un caso pr\u00e1ctico de implementaci\u00f3n tecnol\u00f3gica aplicada a la salud de la mano de Marcelino Cortina, CEO de Treelogic.<\/li>\n<\/ul>\n<h2 dir=\"ltr\"><\/h2>\n<h2 dir=\"ltr\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-383 aligncenter\" src=\"https:\/\/blue-route.ai\/blog\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-17-a-las-8.34.26-300x116.png\" alt=\"\" width=\"607\" height=\"235\" srcset=\"https:\/\/blue-route.ai\/blog\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-17-a-las-8.34.26-300x116.png 300w, https:\/\/blue-route.ai\/blog\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-17-a-las-8.34.26-1024x395.png 1024w, https:\/\/blue-route.ai\/blog\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-17-a-las-8.34.26-768x297.png 768w, https:\/\/blue-route.ai\/blog\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-17-a-las-8.34.26-1536x593.png 1536w, https:\/\/blue-route.ai\/blog\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-17-a-las-8.34.26.png 1580w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/h2>\n<p dir=\"ltr\">\n<p dir=\"ltr\">Est\u00e1 claro que la innovaci\u00f3n en salud encuentra su camino cuando se construye en comunidad. El desarrollo de nuevas soluciones requiere conocimiento cl\u00ednico y mantenerse en contacto directo con las organizaciones que forman parte del sistema sanitario.<\/p>\n<p dir=\"ltr\">\n<h2 data-section-id=\"157d96r\" data-start=\"3873\" data-end=\"3898\">Continuamos nuestra ruta en Madrid<\/h2>\n<p data-start=\"3900\" data-end=\"3996\">La participaci\u00f3n en la Asturias HealthTech Academy es, adem\u00e1s, solo una parte de este recorrido.<\/p>\n<p data-start=\"3998\" data-end=\"4465\">El pr\u00f3ximo 24 de septiembre, continuaremos con el aprendizaje en Asturias HealthTech Meeting, que tendr\u00e1 lugar en la Oficina Econ\u00f3mica y Comercial de Asturias en Madrid, donde las empresas participantes en la Asturias HealthTech Academy podr\u00e1n formar parte de la mesa de demostraciones y nuevas tecnolog\u00edas. Para nosotros, ser\u00e1 una nueva oportunidad para llevar nuestro proyecto m\u00e1s all\u00e1 de Asturias, presentar nuestra propuesta, conocer a nuevos agentes del ecosistema sanitario y seguir construyendo conexiones que puedan contribuir a su futura implantaci\u00f3n.<\/p>\n<p data-start=\"3998\" data-end=\"4465\">\n<p data-start=\"5636\" data-end=\"5727\"><img decoding=\"async\" class=\"size-medium wp-image-384 aligncenter\" src=\"https:\/\/blue-route.ai\/blog\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-17-a-las-8.46.40-250x300.png\" alt=\"\" width=\"250\" height=\"300\" srcset=\"https:\/\/blue-route.ai\/blog\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-17-a-las-8.46.40-250x300.png 250w, https:\/\/blue-route.ai\/blog\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-17-a-las-8.46.40-768x922.png 768w, https:\/\/blue-route.ai\/blog\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-17-a-las-8.46.40.png 808w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 10 de septiembre participamos en la Asturias HealthTech Academy de Bioasturias, en Gij\u00f3n, con las charlas de Antonio Roib\u00e1s (Pelennor Healthcare) y Marcelino Cortina (Treelogic). Un recordatorio de que la innovaci\u00f3n en salud se construye en comunidad.<\/p>\n","protected":false},"author":5,"featured_media":366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conectando innovaci\u00f3n, tecnolog\u00eda y salud - Blue Route Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blue-route.ai\/blog\/blue-route-en-la-asturias-healthtech-academy-innovar-en-salud-es-un-trabajo-de-equipo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conectando innovaci\u00f3n, tecnolog\u00eda y salud - Blue Route Blog\" \/>\n<meta property=\"og:description\" content=\"El 10 de septiembre participamos en la Asturias HealthTech Academy de Bioasturias, en Gij\u00f3n, con las charlas de Antonio Roib\u00e1s (Pelennor Healthcare) y Marcelino Cortina (Treelogic). 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